Nutrasweet in China Essay Example for Free

Nutrasweet in China Essay To come up with a decision to the whether enter the Greater China Market or not we decided to approach the case with a SWOT analysis. Strengths NutraSweet is an artificial sweetener that is one of the most recognized brand names in the United States and in the world. NutraSweet’s earnings per share is $ 6. 36 and with huge capitalization and investments in diverse products. Stacey has the approved budget of $ 500,000 to market NutraSweet in China. NutraSweet has the flexibility on how to position their product in terms of functionality, or either as sugar substitute or health product for diabetics. Weaknesses The research conducted towards the Chinese consumers may not truly reflect the real sentiments of the consumers towards NutraSweet. NutraSweet has not decided on building its own distribution system and may rely on foreign agents for distribution. NutraSweet is more expensive than ordinary white sugar. Opportunities China is a big market and can provide higher profitability to the company. China is the second or eighth largest economy in the world; depending on how it was gauged. There is a perceived consumers’ infatuation with Western brands. Chinese maintain healthful lifestyle so the potential for NutraSweet to launch their product in China is strong. Threats Sugar is a common household purchase as a sweetener and has been part of Chinese households for decades. Culture dictates that there might be difficulty in replacing traditional use of sugar with NutraSweet. The Chinese market is so diverse and it is difficult to come up with a general characteristic to define them. Artificial sweeteners are known by history of skepticism for saccharin and potential health hazards. There is difficulty in attracting and retaining local employees and as such, NutraSweet is having doubts in investing into training their marketing and sales personnel for fear that the employees would not stay long in the company. There are only very few foreign agents that operate in China. Sugar use and consumption levels differed among 3 key markets –Shanghai, Guangzhou, and Beijing. Arthur Andersen survey in China showed that most joint ventures from food and drink were not profitable. Most MNCs in China are unprofitable despite substantial growth. Majority of the Chinese are considered â€Å"flat-bellied† and don’t see the need for a diet regimen. The Chinese culture also dictates that they are not that concerned with their teeth, hence they don’t have that fear of tooth decay. The company should enter the Greater China market as a niche product for consumers with a medical need. The company cannot delay its entry in the China market, especially with factors such as an average of 10% economic growth, a quickly emerging middle class, and a high possibility in consumers’ increase purchasing power. Postponement of entry may mean higher costs in the future and although the company will not immediately profit from the venture, research showed that companies who entered the market 5 to 10 years ago were doing best. The knowledge gained from market entry will allow NutraSweet to sharpen its future strategies. Pros The successful experience in establishing medical awareness in Hong Kong may be applied to the Greater China Market. Entering the Greater China market through the three key cities will provide a better knowledge of the overall Chinese market. A natural market consisting of diabetics and obese customers already exist. Hospital stores and drug dispensaries do not have the bargaining strength that retailers have. Product information campaigns will be facilitated by health professionals who will easily understand and appreciate the product’s benefits. Promotion to medical professionals through associations will not need as much cost as a nationwide mass-market campaign. A $ 2,010,526. 31 in breakeven sales seems very feasible in the Chinese market. Cons The Chinese tend to be slim and had historically not been preoccupied by tooth decay. ? SHORT-TERM The Chinese consumers’ attraction to brand names, especially the number 1 in any category gives NutraSweet an opportunity to establish itself as a first mover in the medical aid products under a new category of sweeteners. The company will launch a product information campaign for medical professionals and will also tap their associations. Associations of diabetics and obese consumers will also be tapped. The company will focus on relationship building with the medical industry. Since poor dental health is a problem in China, the company may also create an awareness drive on the ill effects of sugar on the teeth to lay the foundation of need awareness. The product will be packaged in sachet form with global brand and American image prominent on the sachet to appeal to the consumers’ preference for American brands. The company will capitalize on the convenience of bringing the sachets anywhere with you. The medical industry will be given free samples of the product. The doctors will be taught to promote daily use of the product, with sweetening of milk and coffee or hot drinks as one of the more common purposes. Consumers will be taught to use the product in cooking through the provision of free recipe booklets and cooking demonstration classes. The product will be distributed in the three key cities of Greater China, namely, Guangzhou, Shanghai, and Beijing, where the medical industry is more developed compared with the other cities. The company will create its own distribution structure. The product will use the distribution channels of hospital stores and drug dispensaries. Since the focus is on niche marketing, the product will still be sourced from the U. S. plant. LONG-TERM The long-term goal will be to mass market the product in Hong Kong and Taiwan, and use the learning’s from those markets to penetrate the market Greater China. Establishing distribution networks in the two countries will be easier, given the favorable business environments. In Hong Kong and Taiwan, the product will be repositioned as a healthy family lifestyle food, targeting the affluent, health and weight conscious consumers. Aggressive promotion will be pursued, such as print and media ads, and the employment of product endorsers, and store promotions. Consumer awareness and education will be the focus of the campaigns.

The Evolution of Ethics Essay -- essays papers

The Evolution of Ethics A goal implicit in human evolution is survival; thus, humanity directs some of its energy toward creating a state of peace to achieve the necessary efficiency and conservation of energy to survive in a hostile and sometimes unpredictable world. The foundation of the emergence of rule systems in the world is built upon centuries of reasoned insight and personal experiences that reveal which actions are better than others, which are productive, and which are disruptive and should be avoided. As efficient actions reveal themselves to an evolving society, its people develop the means to make productive choices between one type of action and another. Some choices are decidedly better than others. This prioritizing of human actions into efficient hierarchies establishes the foundations of rule systems which later refine themselves into more sophisticated systems of morals, manners and statutory laws. All these systems have a tendency to address the fundamental need of the human species to survive and avoid the common fate of extinction by conserving energy and directing social attention towards more productive kinds of behavior. It could be said that as civilization approaches the ideal of efficiency, the harmony that follows from efficient and thoughtful actions inspires a state of peace that exponentially increases the chances of human civilization surviving over long periods of time. Social change has more or less followed the more reasoned logic and experiences of people. Change is not always perfect. However, as people experience more and learn more about their world through formal education, they have more resources by which they can make judgments about the behavior of their fellow humans. Knowledge of the past lends to enlightened minds a knowledge of the future. Common education and experiences inspire the emergence of informal belief systems, clarifying what appears to be acceptable behavior and what is not. Observations that endure centuries of reasoned scrutiny integrate ultimately into the cultural ethic. As a rule of thumb, an action that contributes to the disorganization of society is often considered "wrong" and that which contributes to the organization of society "right." Behaviors that corrupt the peace, prosperity, and productivity of a society are generally discouraged as "wrong," in favor of behaviors which contri... ...es. Rule systems help keep people in their "right mind" instead of going "out of their minds" through excess. People who are repeatedly "out of their minds" have less chance of surviving and surviving well than people who remain true to their original personality. Some behaviors corrupt the efficiency and social compatibility of people more than other behaviors. Some part of the evolution of ethical systems monitors the growth of potentially harmful behaviors and looks for methods to suppress them. Rules help to reign in human passion as progress demands finer and finer delineations of labor, resources, and authority. The visceral compulsions of humans to survive rather than perish commands intelligent people to try to hold their society together and to keep people and their passions from tearing it apart. Survival places an imperative to be sensible enough to stay above the threshold of extinction as a species. This evolutionary process inspires finer and finer details of order, and is first evident in the moral senses of reasonable people who push for better rules to keep society orderly. To do this they must look from past experience into the future. Bibliography:

A Treasure of a Lifetime essay

A Treasure of a Lifetime There are many great gifts that I have received in my life blessed and beyond words. The foremost greatest gift that stands out to me the most is my son. I don’t just look at this gift as just a gift; I look at it as a blessing and a true gift from God. Each and every day I wake up I am thankful for my son. I try my best to enjoy and cherish every moment that we have together every day. Not everyone that wants children can have them so not only do I cherish every moment with my son I take advantage of this great opportunity of bringing a child as great as mine into this world.My child is the greatest gift that I have received because he is smart in so many ways, he brings nothing but joy and happiness into my life, and he is my biggest inspiration for why I strive for the best in life. One reason why I think my child is such a great gift to me is because, sometimes in life people don’t get to enjoy the special moments with their children. I can only speak for myself and the wonderful moments that I have enjoyed with my son. Ever since he was a baby, I have enjoyed just watching him grow up to be a smart kid. My son knows how to sing his alphabets as well as saying them and he knows how to count his numbers.He knows all his shapes and colors he even knows how to spell and recognize the letter of his name. I’m not trying to brag but it’s just a thrill and an amazing feeling to just sit and watch your child grow and learn new things each day. It makes me a proud parent of a wonderful child with such great potential. Another reason why I say he’s smart is because he can go to the bathroom on his own I don’t have to tell him to go he just get up and go to the bathroom. He sometimes gets himself dressed, even though he might not match, but it makes me a proud to know that my son is trying.I award my child for everything he does right, I don’t criticize him about the things he does wrong. I try to help him as well as showing him all of his mistakes, my son knows I love and care about him and I’m here to help him every step of the way. Another reason why my child is the greatest gift that I have received is because he brings so much joy and happiness into my life. Just knowing our struggle from the time he was born until now, I tried to raise him all by myself, yes it was hard but it just made me stronger and happier to be his mother.I take advantage of being a part of my son’s life because I love him so much and I know another day is not promised to me and him or anyone else. So I enjoy our time together each day. I know my child loves me unconditionally and I know he knows I love him the same way. My son looks up to me as a positive role model in his life and as a provider, teacher, and friend. I’m here for all of those reasons, but when it comes down to discipline I want him to know there are rules and regulations that he has to follow. It’s j ust a selfless act of love, because my life is not my own and it’s not just about me.In addition, to my son bringing so much joy into my life he is also a big inspiration in my life as well. He is what keeps this smile on my face from day to day. My son is the reason why I strive for the best in life. My child is the reason why I wake up and go to school and work, there are plenty of day that I wake up and don’t want to go to work or go to school. I just think about my son and I ask God to give me the strength to make it through the day, because I know this is something that I want and I don’t want to give up on.I want my son to feel proud of me to know where we came from and to see how far we’ve made it through. I truly don’t believe I would have made it this far without him. But I still say all things happen for a reason. God knew exactly what he was doing. I am more than glad to have this child a part of my life he has helped me to motivate myse lf to achieve many goals and accomplish many things in life. This is still a learning experience for me when I first had my son I wasn’t concerned about being a mother.I was mostly concerned about would I make a good mother because God knows it was hard to raise a child and still go to school and try to work, it’s not something that is easy but as these years have gone by I’ve learned to be a good mother to my child and except the challenges of motherhood. Today, I am a proud mother of a three year old little boy that bring so much joy and happiness in to my life I couldn’t ask for anything else greater than this gift God granted me with. Sometimes in life things are thrown at you from every open door and it just makes you want to give up.These things that are thrown at you are called obstacles, these obstacles are thrown at you to make your way hard and to make you think you’re worthless but it’s up to you to continue to fight your way thro ugh these obstacles. Sometimes you need a little push and a little motivation. This is the reason why I consider my son a reason to why I kept going because I knew there was some work for me to do. God saw nothing but great opportunities in my life and I’m making it each day to have faith in myself and to believe that I can do all things through Christ who strengthens me.I highly would like to recommend this to all the young girls that had children at a young age and wanted to finish school and didn’t and had obstacles thrown their way that knocked them down and they couldn’t find their way back up. I’m here to tell you there is no such thing as â€Å"I can’t† because â€Å"I did†, I kept going. I got pregnant when I was fifteen years old I had my son when I was sixteen I didn’t stop I graduated from high school and I made it to college. But I’m not giving up on my goals and my future that I can see before me, I am going to continue to stroll down that road called success.

The Obligatory Elements For Establishing Fraudulent...

The following essay will discuss the obligatory elements for establishing fraudulent misrepresentation. This explicit area of business law is reinforced by precedent cases which encapsulate and clarify the elements required to establish an argument for damages based on fraudulent misrepresentation. In light of this, the essay will argue in favour of Bob Wheelie, with support of relevant case law, that the reckless actions of Mr Spokes constitute the grounds for an action for fraud and damages to the other party (Bob Wheelie). The sufficient evidence validates that: Mr Spokes held prior knowledge about the business claiming a false statement of fact; Mr Spokes provided the statement in order to induce Bob into entering the contract; Mr Spokes employed the use of misrepresentation knowing that such representation was false and would cause detrimental repercussions; and as a result Bob Wheelie suffered economic loss. Therefore, these findings indicate that Bob Wheelie can claim damages against Mr Spokes on the basis of fraudulent misrepresentation. The statutory prohibition of misleading or deceptive conduct under section 18(1) of the Australian Consumer Law provides: â€Å"A person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive. † The grounds of fraudulent misrepresentation were established in the case of Derry v Peek (1889) 14 App Cas 337 . Lord Herschell stated that fraudulent misrepresentation arises when aShow MoreRelatedSda Manual Essay101191 Words   |  405 Pagesto refute claims not endorsed by the word of God! We want to hold the lines evenly, that there shall be no breaking down of the system of organization and order that has been built up by wise, careful labor. License must not be given to disorderly elements that desire to control the work at this time.†Ã¢â‚¬â€Testimonies to Ministers, p. 489. Divine Purpose in Organization â€Å"As our numbers increased, it was evident that without some form of organization there would be great confusion, and the work would not